Read Maike's tips for convincing web texts here
In the case of backpack shops, the unique selling points are very similar - basically, one should probably speak of “equal opportunities” here... The question would be, what makes the shops really unique besides “free shipping” and “purchase on account”? Content with added value If your own USPs hardly differ from those of the competition, it would be even more essential to address users emotionally - through individual, likeable product texts, for example. And to offer them added value, for example through purchasing advice with valuable tips on what you should pay attention to when choosing a backpack.
Or with an article that shows all the benefits of carrying Special Data a backpack… However, none of these shops seem to focus on content marketing - although they could make a real difference in my user experience through good, relevant content and demonstrate their expertise! If you had read Silja's article Customer Journey: This is how content marketing creates a perfect shopping experience ... Web texts Good content can influence the customer journey in your favor. In order for your content to work, it should also be attractively prepared and written. Small animals also make messes: Pay attention to text fragments such as headings or button labels - do they seem appealing to the user.
So-called microcontent speaks to users personally on your landing pages, makes them interested in your products and shows them that you know their needs. Product pages High-quality images, meaningful product texts, information about shipping and additional costs... I have summarized here how you can ensure a positive user experience on your product pages and thus positively influence the conversion rate. Purchase process If there are problems in the checkout of your online shop, conversions will quickly disappear. It's not just technical problems that can cause trouble, but also a lack of transparency or a complicated ordering process. |
