Which is very unfavorable for positioning

To optimize them we can include keywords that will help the algorithms better understand the value and topic of the website. Let's also look at them from the user's perspective: headlines also make it easier for readers to scan the content. If HTML code then also graphics optimization! When working on HTML code you cannot ignore the issue of graphics. You should pay attention to their quality and speed of loading. Crop your photos to show only what's most important in light of other content.

Adjust their dimensions to your website template. To increase the quality replace graphics with the .GIF and .JPG extension with graphics with the .PNG extension. Optimizing images may also mean adding ALT attributes or alternative descriptions to them. They are intended to represent what is in the image so that Google photo retouching robots can understand the content of the image and take it into account when indexing the site. At the same time we can include important phrases in them and thus support the website's positioning. Internal link optimization If we are talking about more technical aspects of website positioning in addition to making corrections to the code and optimizing graphics you should take care of internal links.



These are links that lead to subpages of your website. In order for Google algorithms to move freely throughout the website and thus have a chance to reach the most valuable bookmarks all internal links must be refined. They must be error-free and appear in text form i.e. in hyperlinks. You have certainly never encountered a situation on any website where instead of links to subpages such as "About us" or "Contact" and titled in this way long links were pasted in. Not only would the average user not be able to navigate through such a website but Google robots would also have trouble with it. You should also make sure that the links are not worthless - they should not lead to empty subpages. This situation on the website can be compared to a dead end.