Guest article Partnerships between website operators in the form of affiliate marketing hardly play a role in modern content marketing these days. Rather the link exchange takes place by posting guest articles so that external authors generate advertising for their own site. Instructions In order to bring the quality of the texts to a better level stepbystep instructions are also suitable instead of long product descriptions . Instructions or tutorials can take the form of text descriptions with images explanatory videos or live chatsstreams. Podcasts Podcasts have a very high advertising impact as a format in content marketing.
Loyal listeners are reached regularly Phone Number List and provided with new information and tips. The format combines many of the advantages of the methods mentioned above and bundles them in multimedia form. Instead of publishing guest articles interviews with experienced speakers who are familiar with the scene can give your websites a higher level of information. Goals The objectives of content marketing are similar to those of social media marketing. The main focus is on generating and distributing highquality content with real added value .
The bond between the visitor and the website and thus the product should be strengthened which ideally is reflected in an increase in traffic and conversion optimization . Its not just about attracting new users. in the events interactively and get involved in the form of votes or surveys. Qualitative and quantitative goals such as information on the distribution of content online or the number of visitors serve as a guideline for the content strategy.