You can have the best product, but if you're targeting the wrong end consumer or you're targeting them with the wrong value proposition or the wrong sentiment, it's not going to land. It’s a little chicken and the egg, though. You can have products without marketing that don’t take off. Marketing without a great product might not take off either. There are a lot of brands out there that have shitty product and they cast a wide net and they make a big splash, but then their retention is horrible.
So they play the CAC game, and just keep putting performance Iran WhatsApp Number Data dollars in. I haven't spent a dollar in performance marketing yet, because I care so much about the women that are along this journey. They’re trying this for the first time. with them. As a marketer, you care about consumers more than any other functional role.
I care about what they’re saying, how they feel, what other products are in their consideration, what their daily routines are. That's just how you think as a marketer. When you're building a product like I am, that is something that is going to be a part of their daily routine — my marketing background definitely helps me. "As a marketer, you care about consumers more than any other functional role.
