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What is event marketing Event marketing is the promotion of a product, brand, or service through inperson interactions . There are many forms of event marketing and each can be catered to address a marketer's specific goals. A company can host its own event and build stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce its product to potential customers.

Online events, such as webinars or livestreamed workshops, vary in scope and prove to be just as impactful as live events. Whatever the format, event marketing is a versatile and incredibly Buy Bulk SMS Service effective strategy that creates longterm value in relationships with clients and partners alike. Why event marketing At its core, marketing is communication . It is the ability to clearly transmit a message at the right time.



Live events provide the opportunity to connect directly with stakeholders and clearly communicate your message. It's no surprise that event marketing continues to grow as one of the most important marketing strategies for today's large companies. ‍ According to Forrester Research, events account for  of the BB marketing budget . By , . million global professional events will be held annually. Companies believe in the power of live events and this trend will only continue to grow in the coming years.